AdTech startup
Advertiser-influencer marketplace for mobile app acquisition campaigns.
2,500+ hours • 350+ tasks • 15 contributors • 10 departments
Challenge
Attribution across web and native mobile required first-party SDKs built alongside third-party tracker integrations.
Outcome
Shipped three core interfaces, first-party iOS and Android attribution SDKs, and four tracking integrations.
My contribution
Coordinated attribution SDK delivery from v0 to production alongside AppsFlyer and Adjust integrations. Managed the advertiser and influencer workflows, roadmap, and releases across web and mobile teams.
What shipped
- AdTech platform spanning advertiser, influencer, and admin interfaces
- First-party iOS/Android attribution SDKs, v0 to production
- AppsFlyer and Adjust integrations
- Campaign budgets, balances, and payouts for advertiser/influencer settlements
Delivery team
Team mix: 3 backend, 3 frontend, 3 QA, 2 Android, 1 iOS, 1 UI/UX, 1 DevOps, 1 PM/BA.
Stack
- Swift
- Kotlin
- Java
- iOS
- Android
- REST APIs
- mobile attribution SDKs
- AppsFlyer
- Adjust
- Intercom
- push notifications
