Case study
AdTech startup
Advertiser-influencer marketplace for mobile app acquisition campaigns.
2,500+ hours • 350+ tasks • 15 contributors • 10 departments
Challenge
Attribution across web and native mobile required first-party SDKs built alongside third-party tracker integrations.
Outcome
Shipped three core interfaces, first-party iOS and Android attribution SDKs, and four tracking integrations.
Team mix: 3 backend, 3 frontend, 3 QA, 2 Android, 1 iOS, 1 UI/UX, 1 DevOps, 1 PM/BA.
Product context: 3 core interfaces, first-party attribution SDKs, and 4 iOS/Android tracking integrations.
My contribution
Managed roadmap, advertiser/influencer interfaces, and releases across web and mobile teams — including the attribution SDKs shipped from v0 to production alongside AppsFlyer and Adjust integrations.
What shipped
- AdTech platform spanning advertiser, influencer, and admin interfaces
- First-party iOS/Android attribution SDKs, v0 to production
- AppsFlyer and Adjust integrations
Stack
- Swift
- Kotlin
- Java
- iOS
- Android
- REST APIs
- mobile attribution SDKs
- AppsFlyer
- Adjust
- Intercom
- push notifications
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