Technical Product & Growth Manager
100+ software projects delivered since 2017. Currently Product & Growth at Approck, a mobile app marketplace and investment platform.
Clients in AndorraWeb3 products, AustraliaInsurance reporting, AustriaMedical ERP, CanadaPRTS Media, Montreal agency (2018–2021), Upwork clients, ColombiaUpwork clients, CyprusWeb3 products, EstoniaProperty data pipelines, Telegram dating & events, Expense & receipt app, FinlandAI medical imaging, Expense & receipt app, GeorgiaWeb3 products, GermanyLead-gen data systems, IsraelFitness app, Upwork clients, South AfricaLanguage learning, UKNutrition coaching, Investment research, Upwork clients, United Arab EmiratesAdTech marketplace, USProject management SaaS, AI greeting cards, Upwork clients
Monthly activity on every project and role since 2017. Blue rows open their case studies.
Scroll horizontally to view the full timeline.
Owned marketplace delivery, acquisition operations, CRM and forecasting at Approck VC. Evaluated 100+ applications and supported 50+ acquisitions. Grew the marketplace website from zero.
$1.4m+ closed • 50+ acquisitions • ~3k monthly active users • ~100 leads/month
🇦🇹 Austria
First MVP: 2019
4-year engagement (2019–2024)
Led procurement and sales ERP delivery from concept to scale: invoicing, purchase approvals, regional permissions, and multi-currency payments.
4,000+ hours • 550+ tasks • 17 contributors • 8 departments
Product context: grew to ~50 employees, secured multi-million-dollar investments, 8,000+ products, 1,500+ B2B customers, 4 countries.
Team mix: 5 backend, 6 frontend, 3 QA, 1 UI/UX, 1 DevOps, 1 PM/BA.
🇮🇱 Israel
First MVP: 2023
Coordinated BLE hardware tests and live workout tracking across iOS and Android. Reached 9,000+ users, with gamification and production release coordination.
3,000+ hours • 200+ tasks • 12 contributors • 15 updates
Team mix: 2 Android, 2 iOS, 2 backend, 2 QA, 2 UI/UX, 1 DevOps, 1 PM/BA.
🇦🇪 UAE
First MVP: 2020
Managed advertiser and influencer workflows across 3 core interfaces, first-party iOS/Android attribution SDKs, and 4 tracking integrations.
2,500+ hours • 350+ tasks • 15 contributors • 10 departments
Team mix: 3 backend, 3 frontend, 3 QA, 2 Android, 1 iOS, 1 UI/UX, 1 DevOps, 1 PM/BA.
🇺🇸 USA
First MVP: 2021
3.5-year product lifecycle
Managed workspace, board and dashboard delivery: 50+ features, a free tier, and 3 monetization models—subscriptions, pay-per-seat, and a paid email support desk.
2,000+ hours • 230+ tasks • 13 contributors • 8 departments
Team mix: 3 backend, 4 frontend, 2 UI/UX, 2 QA, 1 DevOps, 1 PM/BA.
🇩🇪 Germany
First MVP: 2024
Coordinated scraping, database sync, CRM enrichment, proxy/VPN reliability, and Looker Studio reporting. Processed 7M+ records and 1M+ B2B leads for the DACH market.
600+ hours • 300+ tasks • 11 contributors
Team mix: 5 backend, 2 frontend, 2 UI/UX, 1 DevOps, 1 QA.
🇬🇧 UK
First MVP: 2022
Managed trainer, admin and client delivery, including validation fixes and billing in GBP, EUR and USD.
3,000+ hours • 450+ tasks • 12 contributors • 8 departments
Product context: multi-role coaching platform covering recipe logic, body measurements, questionnaires, trainer calendars, packages, billing, affiliate flows, and email automation.
Team mix: 4 frontend, 4 backend, 1 QA, 1 DevOps, 1 UI/UX, 1 PM/BA.
🇪🇪 Estonia
First MVP: 2019
5+ years continuous delivery (2019–2025)
Ran registry scraping for a European real-estate financing marketplace, including an AWS migration, CRM sync, and ongoing data-quality work.
1,200+ hours • 115+ tasks • 5 contributors • 3 departments
Product context: state construction-permit registries in 5 countries scraped continuously and synced into the client's CRM and sales workflows.
Team mix: 4 backend, 1 PM/BA.
🇦🇩🇨🇾🇬🇪 Andorra, Cyprus & Georgia
First MVP: 2021
Coordinated an Ethereum ERC-20 launch with a fixed 500M supply, NFT contracts and an ICO marketplace, presale cabinets, TRON products, Telegram/Viber exchange bots, and crypto banking.
1,900+ hours • 170+ tasks • 17 contributors • 8+ clients
Team mix across projects: 6 backend, 9 frontend, 3 UI/UX, plus BA and content roles.
🇪🇪 Estonia
First MVP: 2022
Managed the move from a bot-first MVP to a Telegram Mini App and companion web app: geolocation search, matching, venues, creator tools, subscriptions, and localization in 5 languages.
2,000+ hours • 230+ tasks • 8 contributors • 7 departments
Team mix: 3 backend, 3 frontend, 1 UI/UX, 1 PM/BA.
🇫🇮 Finland
First MVP: 2023
Coordinated backend delivery for AI joint analysis of patients’ hand photos inside the client’s GitHub workflow: doctor/patient authentication, imaging history, ML orchestration, and an Azure database migration.
45+ tasks • 3 contributors • 4 departments
Team mix: 2 backend, 1 PM/BA.
🇫🇮🇪🇪 Finland & Estonia
First MVP: 2024
Managed iOS/Android receipt digitization, cost reporting and recurring store releases for the Baltic market, with EE/LV/LT/EN localization and VAT updates on regulatory schedules.
85+ tasks • 7 contributors • 6 departments
Team mix: 2 iOS, 2 Android, 2 UI/UX, 1 PM/BA.
🇿🇦 South Africa
First MVP: 2020
Defined lesson and quiz progression while preserving learner progress through content reordering. Shipped iOS/Android apps and a Firebase/Google Cloud migration with store submissions and handoff documentation.
🇦🇺 Australia
First MVP: 2023
Defined conditional surveys, reusable templates, prefilled answers, photos and PDF reports; took fixes through production. The broker/insurer portal remained in discovery against budget.
🇬🇧 UK
First MVP: 2021
3.5-year client relationship (2020–2023)
Defined a research dashboard and Stripe premium access for stock charts, earnings and signals. Kept client-supplied API data separate from data the team scraped and normalized.
🇺🇸 USA
First MVP: 2023
Specified a generation flow retaining the prompt, 4 image variants and an order before contact details are entered, with Django Admin templates and editable text. Payment and fulfillment were out of scope.
I orchestrate AI agents.
I have written 3,800+ task specs for human teams, and the same habit now drives coding agents. I split the work, set the checks, review what comes back and decide what ships. When a plain script beats an agent on cost, the script wins.
Built a forecasting tool that imports RevenueCat, Adapty, and Apphud cohorts, models weekly, monthly, and annual subscriptions, and exports revenue, profit, ROI, and acquisition-price scenarios. Includes a no-new-subscriber mode and checks for incomplete retention data and unverified subscription mixes.
n8n plus LLM workflow for multi-platform, multi-language publishing with a group-command interface; replaced an external content vendor.
Vertical case videos rendered with Remotion and FFrames, with ElevenLabs narration, speech-timed captions and a music mix. A coding agent turns a plain-language scenario into a finished video, choosing assets and recording their sources.
Native macOS app for recording meetings and transcribing them on-device, released through Homebrew.
n8n agent that keeps Approck’s conference directory current: Claude Haiku re-checks tracked event pages weekly, and Claude Sonnet with web search finds new conferences monthly. A Symfony API removes duplicates before results reach the directory.
Project-estimate tracker plus Slack bots for bench tracking, missing-report chasing, and team activity analytics — internal tooling that ran delivery operations for an agency of roughly 40 people.
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