Product Builder

I take products from idea to release: I write the spec, direct AI coding agents or developer teams, review what comes back and ship it. Behind this are 9+ years in IT and 100+ delivered projects.

100+
projects delivered
3,800+
task specifications written
~100
App Store, Google Play and web releases
~3k
monthly active users on a marketplace site grown from zero

Clients in AndorraWeb3 products · AustraliaInsurance reporting · AustriaMedical ERP · CanadaPRTS Media, Montreal agency (2018–2021), Upwork clients · ColombiaUpwork clients · CyprusWeb3 products · EstoniaProperty data pipelines, Telegram dating & events, Expense & receipt app · FinlandAI medical imaging, Expense & receipt app · GeorgiaWeb3 products · GermanyLead-gen data systems · IsraelFitness app, Upwork clients · South AfricaLanguage learning · UKNutrition coaching, Investment research, Upwork clients · United Arab EmiratesAdTech marketplace · USProject management SaaS, AI greeting cards, Upwork clients

What I do

From spec to release

I split a product into tasks that an agent or a developer can finish, set the checks and review the result before it ships. When a plain script beats an agent on cost, the script wins.

Native and web products

Released Better Meeting, a native Swift/SwiftUI macOS meeting recorder with on-device transcription, through Homebrew. Built the Approck marketplace frontend on Next.js and Cloudflare Workers.

AI inside the product

Delivering LLM products since early 2023: a B2C content-generation SaaS on ChatGPT, DALL-E and Midjourney APIs, and agent pipelines that run every week in production.

Growth built in

GA4 and GTM event taxonomy, ad pixels, UTM attribution and HubSpot inside the product, so each product shows where its users come from.

Case studies

Better Meeting

Independent open-source project

Released a native Swift/SwiftUI macOS meeting recorder, adapted from an open-source project, with on-device transcription, searchable transcripts, Homebrew installation, and Markdown/JSON exports.

Approck

Owned marketplace delivery, acquisition operations, CRM and forecasting at Approck VC. Evaluated 100+ applications with full due diligence and grew the marketplace website from zero.

$1.4m+ closed • 50+ acquisitions • ~3k monthly active users • ~100 leads/month

AI greeting cards

🇺🇸 USA

First MVP: 2023

Specified a generation flow retaining the prompt, 4 image variants and an order before contact details are entered, with Django Admin templates and editable text. Payment and fulfillment were out of scope.

Tools I built & operated

Agent-run case-video pipeline

Vertical case videos rendered with Remotion and FFrames, with ElevenLabs narration, speech-timed captions and a music mix. A coding agent turns a plain-language scenario into a finished video, choosing assets and recording their sources.

Telegram-to-web export tool

Sync script pushing 100+ marketplace listings from a Telegram channel to the Next.js website with image handling and slug generation.

Mobile Apps Marketplace Next.js frontend

SEO product slugs, multi-language support, dynamic filters, comparison pages, knowledge base, and sub-1s load targets. Runs on Cloudflare Workers via OpenNext, with CI, security headers, FAQ schema, an RSS feed and Playwright form checks.

Full martech tracking stack

GA4 and GTM event taxonomy, Meta, Reddit, Bing UET, X, TikTok, and LinkedIn pixels, UTM attribution, HubSpot, and Apollo outbound to 20k contacts.

Need someone to build your product?

Authorized to work in Canada & EU.