Case study
Marketplace & Managed portfolio investment fund @ Approck VC
Product & Growth Manager and de facto technical owner for a marketplace around app acquisitions and investor-facing deal flow.
$1m+ closed • 50+ acquisitions • 30k monthly users • ~100 leads/month
Challenge
The marketplace had to stay live while SEO, multilingual discovery, investor flows, and the primary domain were rebuilt.
Outcome
Built and operated the marketplace, lead-generation stack, due-diligence workflow, and post-close investor reporting.
My contribution
Owned the Next.js marketplace frontend & backend, shipped new features, SEO, multi-language, blog, knowledge base, and ad-compliance landing pages. Managed investor relations after closing: P&L reporting, performance updates, payout coordination, and materials for prospective investors. Configured GA4, GTM, HubSpot, Apollo, and 7+ other user acquisition trackers with event flows. Built 10+ Python and n8n automations replacing manual work.
What shipped
- App-acquisition marketplace, rebuilt while staying live
- Deal flow from application review through post-close investor reporting
- Multilingual SEO, dynamic filters, blog, knowledge base
- Zero-downtime domain migration, analytics retested after
- 10+ Python/n8n automations replacing manual ops
Stack
- Next.js
- TypeScript
- PHP
- Python
- n8n
- HubSpot
- Apollo
- Cloudflare
- GA4
- GTM
- X/Meta/Reddit/LinkedIn/TikTok UA
- Bing UET
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